SKIN LIGHTENING AND SKIN BRIGHTENING ARE THEY THE SAME? I get asked this question A LOT .

That’s why we have choosen to talk about it today.

𝑳𝑰𝑮𝑯𝑻𝑬𝑵𝑰𝑵𝑮 is reducing pigmentations whilst 𝑩𝑹𝑰𝑮𝑯𝑻𝑬𝑵𝑰𝑵𝑮 is increasing the defiance and glow of the skin..

Lightening has to do with discoloration and evening out of the skin tone.
Brightening is more about restoring vibrancy to the skin.

𝑳𝑰𝑮𝑯𝑻𝑬𝑵𝑰𝑵𝑮: This is the process of reducing hyperpigmentation from sun damage , and inhibiting melanin production .

𝑩𝑹𝑰𝑮𝑯𝑻𝑬𝑵𝑰𝑵𝑮: This is the process of improving dull lackluster skin, improving skin’s radiance and making the skin glow.
Many people may use these terms interchangeably but they don’t mean the same thing .

This means that when we refer to BRIGHTENING with #AvilaNaturalle products, we don’t mean lightening.
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We pride ourselves on our honesty and the safety of the skin.
Meaning if a product has lightening properties, we will always share it as one of the qualities.

Please let’s know if you found this helpful and share it with anyone who might need to read this too.